Saturday, December 10, 2005
Wal-Mart, Not So Low Prices
With a slogan that says "Always Low Prices, Always", Wal-Mart often claims they have the lowest prices.
That is not necessarily true, as I discovered yesterday.
With the same Kodak PictureMaker kiosk, a regular 4x6 print from digital media is $0.28 at Wal-Mart, while Target only charges $0.20. That is almost 30% saving by printing at Target.*
An 8x10 print at Wal-Mart is $4.74 per print, and the same is only $2.99 at Target, almost 40% saving.**
Target also offers Kodak Premium prints of 4x6 with Kodak ColorTouch at $0.29 per print.
I am also proud to say that I have not purchased anything from Wal-Mart, or I have been Wal-Mart-Free, for over 5 years.
* [(0.28-0.20)/0.28]*100% = 28.57%
** [(4.74-2.99)/4.74]*100% = 36.92%