Are you REALLY interested in Diskeeper?

Several weeks ago I downloaded a copy of Diskeeper from their website and gave it a try. Ever since then, I have been getting emails from Diskeeper’s sales person.


www.diskeeper.com

At first I thought, “Wow, how nice of them. They actually care about their customers.”

A few days later, I ran into a problem. Diskeeper was not running and gave me the message of “diskeeper can not initialize”. I called their tech support after went through all the methods in their knowledge base.

They did not have any idea about how to fix it.

Eventually I figured it out myself. Due to a software glitch either in Microsoft Windows XP or Diskeeper, the Windows’ Page File size was set to zero instead of a correct value.

Last Friday, I got another pestering email from Diskeeper’s sales person. I assumed this person was having a bad day when the second sentence in his email was:

“To tell you the truth when I look at the data you left on the Download I don't feel that your particularly interested in Diskeeper for purchase but it is my job to contact you and make sure that the product performed to you satisfaction.”

Here is my reply (I have blackened out his contact information in the pdf file, since he apologized in second email):

Dear Diskeeper Sales Person,

Thank you for all your emails.

Frankly, I am quite annoyed with the way you have been pestering me regarding the demo copy or copies of Diskeeper software I have downloaded. I understand it is part of your job to keep a close contact with potential clients, especially after we have downloaded demo copies of your software. But, when someone does not reply to your inquires, most likely there are three reasons:

1. We are no longer interested in your product. Perhaps your competitors have offered us better deals, or we have found other solutions.

2. We are busy with other projects, replying to your inquire has the lowest priority on our to-do list. If we get really annoyed, a quick "no" reply would only take few seconds.

3. Getting bombarded with "I am just checking in" emails have made your sales-pitch seem desperate, thus forces us to delay our decisions until further evaluation.

When I filled in my contact information in Diskeeper's download page, I did it as professional courtesy. However I did not expect pestering emails like the ones you have sent. They almost sounded like a dumped ex-girlfriend/boyfriend seeking reunification. Clearly we can see who did the actual "dumping".

I am certain that you are a much better sales person than I could ever be, but I thought I would share some tips with you:

1. Don't ever pin the customer into a corner. In sales, when the customer is pinned between making a decision of buying or not buying, unnecessary pressure would push the customer to choose No. The golden rule of sales – The person who has money still in his pocket has the absolute power.

2. Offer alternatives from competitors. This concept may sound dumb, but in practice it is very effective. Since Diskeeper is not the only software out there that does disk defragmentation, in the emails you sent out, you should include information on your competitors' products. Show the customer the weak points and strong points between your product and others. When in doubt, think Progressive, the auto
insurance company.

3. Don't abuse the potential customer contact information. Having a place for customers to filling their contact information is a good way to monitor and collect sales data, but it is a double-edged sword. People communicate with each other fast and often. Many successful businesses are based on the principle of "Word-of-Mouth" advertising. In today's digital age, it is "Word-of-Email" or "Word-of-Blog". Any thing negative or positive about company or product will be public within minutes.

I think I have said enough, or more than what you wanted to hear.

Before I end this, I would like to reply to your original questions. Diskeeper is a good product. There was one instance where I could not run it due to a "diskeeper can not be initialized" error. I have contacted Diskeeper's tech support, but I did not get prompt response. After search on the web, I discovered there is a glitch in either Diskeeper or Microsoft Windows 2000/XP, where the Page File size has changed to zero.

Sincerely,


Tian