Randy Jackson Pimping Oreo Cookies

I am amazed at the marketing geniuses (or should that be “genii”) came up with the latest Oreo cookies commercial. Of all people, they have picked Randy Jackson to be the face associated with Oreo cookies. I may have read too much into the commercial than its 30 seconds worth, but associating Oreo cookie with a Black person may not be the best idea.


http://video.google.com/videoplay?docid=-2335246234460231917

With the millions of dollars wasted by market researchers, they could have easily done a search in Urban Dictionary or Wikipedia to see the taboo associated with Oreo cookies and Blacks.

In American slang, “Oreo” is a pejorative term used to describe a black person tries to be accepted as White majority by neglecting his roots. It is often used by lower-class blacks against professional and educated blacks, often those who work for whites or who work in industries that they feel exploit African-Americans.

I can’t wait for the day when Lisa Ling starts to sell bananas.